Groupon – Changing the Face of Spa Marketing
When I was in college a bunch of us formed a buying co-op to purchase a lot of our food in bulk. It was a time consuming and flawed process with occasional dramatic organizational failures, but it did carve a satisfying chunk off our grocery bills. A couple of decades later group buying has picked [...]
Read more »Groupon – Another Avenue for Spa Marketing
When I was in college a bunch of us formed a buying co-op to purchase a lot of our food in bulk. It was a flawed process, and had occasional dramatic organizational failures, but it did carve a satisfying chunk off our grocery bills! Group buying has picked up a head of steam lately. The [...]
Read more »“Gracious Goodbye” – an Easy to Implement Customer Service Touch
We’re always on the lookout for easy-to-implement, easy-to-train-for customer service touches – the ones that are guaranteed to impress, no matter what. This suggestion from Bryan K. Williams can be implemented regardless of whether you are a solo esthetician, or a spa director at a Five-Star, Five-Diamond resort. Offer A Gracious Goodbye Offering a gracious [...]
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